Pay attention to web design since it doesn’t only attract visitors to stay and explore the page. Visitors might even decide to buy right away. It leads to an increase in sales. An effective web design can generate such results. It’s even better with the help of experts from a Dallas web design agency, as they understand how web design can lead to an increase in conversion rate.
When people visit the website, they want to immediately find what they’re looking for. If it takes too much time, they might decide to leave. Therefore, it pays to make it easier to navigate the page. Remove unnecessary tabs and sub-categories. Keep the website clean and easy to understand.
Avoid a slow loading speed
Loading speed is also part of web design. When it contains too many elements, the website starts slowing down. Since most people are impatient, they won’t wait forever before the website presents anything. On average, visitors will wait for three seconds before moving to the next website. A slow-loading page leads to the loss of opportunity to sell.
Use short forms
When people already want to buy, they want the transaction to be smooth. After finding the specific product, they will head to the checkout counter and pay. Collect basic information only. If the contact forms are too long and contain too many questions, most buyers will leave. Consider the acceptance of different payment methods too. After the first transaction, allow the customers to save the information. Next time, there’s no need to go through the same process.
Make the call to action button visible
It won’t take time for some visitors to feel convinced to buy something. They must take the next steps, and the call to action or CTA button should be visible enough. It should be easy to understand. Avoid using the phrases such as “click here” since they don’t convey the correct information. When people click the button, they must know what will happen next.
Focus on video content
Videos help convince more potential buyers. They’re entertaining. They also go viral quickly. When people feel convinced based on the video content alone, they will buy the products. Be creative in presenting the information in the video. Avoid sounding like a salesperson and focus on telling everyone the benefits of purchasing the products.
Make testimonials front and center
Reviews and testimonials matter. They can convince others to buy the products. More people believe in what actual buyers say than what they hear in commercials. When visitors open the website, they should see positive reviews right away. If they want to know more, they can click on the specific reviews.
Everyone loves freebies, discounts and promotions. Make sure they get highlighted on the homepage. Tell everyone that these offers are available only for a limited time. Visitors will rush to the checkout counter right away before the opportunity goes away. However, don’t make false promises since they will turn everyone off.
Work with web design experts
These are only some web design ideas that can help boost sales. Working with experts will help determine how to transform the site and make it suitable to the target audiences. Evaluate the page and identify ways to improve it. Listen to suggestions from the visitors.